Recognizing excellence in Experiential Graphic Design
WASHINGTON, DC (November 19, 2015) – The 2016 SEGD Global Design Awards,the only international awards program focused on user experiences in the built environment, opened for entries today. The deadline for submissions is January 31, 2016.
Since 1987, the SEGD Global Design Awards have set the standard of excellence for Environmental Graphic Design and Experiential Graphic Design—honoring design work that connects people to place by providing direction, content, and compelling experiences in public spaces.
Past winners have ranged from interactive multimedia environments to complex hospital wayfinding systems and from branded corporate workplaces to museum exhibitions. Retail and interior projects, architectural signing, public art, design research, and books have also won awards in the program.
“The sheer diversity of the winning projects highlights the broad reach of Experiential Graphic Design and its power to improve the quality of life where we work, play, learn, shop, and gather,” says Clive Roux, CEO of SEGD. “Experiential Graphic Design makes life better by creating memorable, user-centered experiences.”
The program encompasses seven categories that reflect the core practice areas of XGD:
• Digital Experience Content
• Interactive Experience
• Placemaking and Identity
• Public Installation
Honor and Merit awards will be named in each of the categories and a Best in Show Award will also be selected. Examples of these categories and winning projects in each can be found in the SEGD Global Design Awards archive.
Best in Show awards in 2014 and 2015 went to the architecturally integrated mediascape at Los Angeles International Airport’s (LAX) Tom Bradley International Terminaland event graphics for the Platform Summit tech conference.
A multi-disciplinary jury representing practitioners from a diversity of design disciplines, as well as clients, users, and students, will evaluate the submissions and select winning projects based on their effectiveness in connecting people to place, creating a unique and memorable user experience, and solving the client’s objectives and design challenge.
The deadline for submissions to the awards program is January 31, 2016, via SEGD’s online entry system. Submissions will be accepted with late fees through Feb. 14, 2016. Winners will be honored during the 2016 SEGD Conference June 9-11 in Seattle,as well as on www.SEGD.org and in SEGD’s award-winning magazine and other media outlets. Submission guidelines are downloadable on the 2016 Awards page.Past Global Design Award winners are featured in SEGD’s extensive awards gallery.
3M is the Presenting Sponsor of the 2016 SEGD Global Design Awards.