The 2016 SEGD Conference: Experience Seattle's Best

From the new digital experience at the iconic Space Needle to high-tech corporate environments, a reinvented waterfront and pioneering hospitals, Seattle is a rich environment for experiential graphic design. Here’s a preview of what you’ll discover in Seattle during the 2016 SEGD Conference: Experience Seattle. Many of the destinations will be part of the conference project tours!

It was tough, but we picked a top-10 list to start with. You can see these and more during the 2016 SEGD Conference Experience Seattle.(But hurry… project tours fill up fast!)

High on the list, of course, is Seattle’s iconic Space Needle, reinvented for the 21st century thanks to an award-winning interactive experiencecreated by Belle & Wissel, Co (Bonus: Belle & Wissel’s Gabe Kean is a featured conference speaker!)

The Bill and Melinda Gates Foundation is changing the world. Its Seattle visitor center(across the street from the Space Needle) features innovative experiential graphic design by Olson Kundig Architects and Studio Matthews.

Seattle Children’s Hospital is sophisticated about its use of experiential graphic design to create healing environments. A new wayfinding program designed by Studio SC (also an SEGD Global Design Awards winner) combines art and wayfinding in a unique and innovative program that engages patients, their families, visitors and staff.

Seattle Children’s Research Institute is also using graphics in impactful ways. With the help of NBBJ Studio 07, SCRI found a new/old way to communicate its mission of finding cures for childhood disease. A series of neon signs in storefront office windows helps energize the streetscape in a lackluster urban neighborhood.

Electric Coffin is a Seattle-based studio that is bringing fine-art sensibilities to commercial and retail spaces.Its signature quirky, hand-crafted work is on display at eateries and retail spaces throughout the city.  (Electric Coffin's Patrick "Duffy De Armas and Taylor Reed will share their work as featured speakers at the 2016 SEGD Conference!)

Studio SC recently completed an artful (and cerebral) light installation for the exterior of the Allen Institute for Brain Science in the emerging South Lake Union neighborhood.

South Lake Union is home to a concentration of tech and innovation firms, including the campus neighborhood developed by Michael Courtney Design’s Fortune 100 tech client. MCD’s wayfinding program for the neighborhood guides employees and visitors to neighborhood amenities and adds some “Easter eggs”along the way.

Since it opened in 2004, the Rem Koolhaas-designed Seattle Public Library has become one of the city’s top tourist destinations. You’ll want to check out the architecture as well as the environmental graphics designed by Bruce Mau Design.

The newly renovated Museum of History and Industry (MOHAI) and Bezos Innovation Center are worth a visit and will be one of the 2016 SEGD Conference’s premium tour choices. (But better sign up quickly; tours go fast!)

Federal Center South, a 2014 SEGD Global Design Awards winner, is Studio SC’s response to the site and the mission of the Army Corps of Engineers office in Seattle.

And there’s so much more! Paula Rees,Foreseer, will guide 2016 SEGD Conference attendees through her city and provide her insider’s perspective on how Seattle has developed its own unique sense of place.

We’ll see you in Seattle! Hurry and register before April 30 to get the best rates!


New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 Careers in Experiential Design
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.