Sponsored and led by Reality Interactive
Speaker: Douglas Hampton-Dowson
Digital Interactive Experiences: The How Behind the Wow
How to set the right technology to the right environments.
- "Right idea, wrong implementation" is common (examples)
- Frameworks and methodologies
- Framework 1: The Balancing Act
- Framework 2: The roles of digital in a space
- Digital has many roles in a space
- User testing
- Our Process
- Measurement and Metrics
- Different methodologies for implementing the right technology for the right environment
- How to conduct appropriate user testing
- Different ways to measure and monitor success after launch
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