WASHINGTON, DC (24 Nov 2014) – The SEGD Global Design Awards, since 1987 the standard of excellence for environmental and experiential graphic design, have launched for 2015 with new entry categories reflecting the shifts that digital technology is creating in design for public spaces.
SEGD has added Interactive Experience and Digital Experience Content as new categories in the 2015 SEGD Global Design Awards. Honor and Merit Awards will be awarded in seven categories that represent how experiential graphic design impacts public spaces. The categories include Wayfinding, Placemaking and Identity, Exhibition, Strategy/Research/Planning, Public Installation, Interactive Experience, and Digital Experience Content.
“At its core, our awards program will continue to be about the design projects that connect people to place,” says Clive Roux, SEGD CEO. “But we are seeing that design is now less about creating objects—a sign or a brand or even a media installation—and more about creating experiences. Digital technology makes that possible in many new and exciting ways.”
The new Interactive Experience category reflects the fact that user experiences are increasingly complex, media-rich, and interactive. “No longer can designers assume they’re creating one-way communications in the built environment,” Roux notes. “Now the conversation must go two ways and often engages multiple users at once.” The new Digital Experience Content category recognizes the important role that content plays in experience design. “Without strong content, there is no experience.”
Past winners in the SEGD Global Design Awards have ranged from media-rich interactive installations to contemplative public art, complex wayfinding systems, retail and interior design, museum exhibitions, branded environments, design research initiatives, and architectural signage. The 2014 Best in Show winner was an architecturally integrated mediascape for LAX’s new Tom Bradley International Terminal, created by a multi-disciplinary team that included MRA International, Sardi Design, Moment Factory, and Digital Kitchen.
Entries to the awards program are due January 31, 2015, through SEGD’s online entry system at segd.org/awards-entry. Winners will be honored during the 2015 SEGD Conference June 4-6 in Chicago, as well as on www.segd.org and in SEGD’s award-winning eg magazine and other media outlets. Submission guidelines are downloadable at www.segd.org/awards-entry.
3M is the Presenting Sponsor of the 2015 SEGD Global Design Awards.
See award-winning projects in the SEGD Global Design Awards gallery.
Enter the 2015 SEGD Global Design Awards.
Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences that connect people to place. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.