2015 SEGD Conference: Design in the Experiential City

CHICAGO (March 19, 2015) — Chicago has long been considered a hub for architecture, design, and innovation, and the 2015 SEGD Conference: Experience Chicago will gather here June 4-6 to focus on the future of experiential design and its impacts on the city and those who shape it. 

The annual SEGD Conference is THE gathering place for the experiential graphic design community—experiential and environmental graphic designers, architects, landscape architects, interaction designers, branding and strategy experts, technology integrators, fabricators and makers, and clients involved in shaping place and experience. In Chicago, the community will explore topics ranging from urban redevelopment, Smart Cities, and open data to technology integration and design for social change.

“It’s a thrilling time to be involved in experiential graphic design,” says Clive Roux, SEGD CEO. “Design in general—and XGD in particular—is evolving rapidly as new digital tools, new open data sources, and new design thinking approaches revolutionize how we design the city and experiences in the public realm. It’s here, at the SEGD Conference, where experiential graphic designers gather to inspire one another, share best practices, and envision the future together.”

The SEGD Conference is the only annual conference designed for creatives working in experiential graphic design. The three-day educational event is designed to inspire, with a combination of hands-on, maker-focused workshops (including SEGD’s Experiential Learning Series and Design Improv) and blue-sky sessions with today’s top design thought leaders:

• The 21st Century Designer with Hunter Tura, Bruce Mau Design
• The Legible Smart City with Mike Rawlinson, City ID
• Design Thinking and the Future of Cities with Dana Arnett, VSA Partners
• Everything: All at Once with Alisa Wolfson, Leo Burnett Department of Design
• Design for Social Change with George Aye and Sara Cantor Aye, Greater Good Studio
• Championing the Value of Design with Despina Macris, Dot Dash
• The Divvy Story with Dawn Hancock, Firebelly
• Vision and Collaboration with Rick Valicenti and John Pobojewski, Thirst
• The 21st Century Maker with Wendy Fok, We Designs
• Taming Great Expectations with David Zach, Futurist

SEGD’s Experiential Learning Series will feature Michael Shaub, Gensler, on “Making with Code” and artist/educator Nik Hafermaas, UEBERALL, on “Making with Space.” The popular Design Improv session will be emceed by David Vanden-Eynden, Calori & Vanden-Eynden and Cybelle Jones, Gallagher & Associates.

The SEGD Conference lens will also turn on the city of Chicago itself. SEGD moves its conference to a new venue every year to shine a light on the richness and uniqueness of the experiential design of America's best cities. Through conference sessions, speakers, and tours of design projects, participants are encouraged to get out and explore. In Chicago, conference sessions will include the Divvy bike-sharing program and how it is transforming city life; the new Chicago Trump Tower & Hotel; and tours of experiential graphic design projects around the city, from a Michigan Avenue walking tour to the digitally immersive Numbers in Nature exhibit at the Museum of Science and Industry Chicago.

The conference will be preceded June 3 by the one-day SEGD Academic & Research Summit. On Friday, June 5, SEGD’s industry partners—including fabricators, makers, and material and service providers—will be showcased at the all-day NEXPO.

The conference will conclude Saturday, June 6, with the SEGD Global Design Awards Celebration, announcing winners of SEGD’s annual competitionrecognizing excellence in experiential graphic design. 

The conference will be headquartered at the Chicago Sheraton Hotel and Towers, 301 East North Water St. For additional conference program information or to register, visit the SEGD website.

For information about exhibiting at NEXPO or becoming an SEGD Industry Partner, contact Kristin Bennani, [email protected].

Photo: Modern Wing, Chicago Art Institute (Design: Pentagram)


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