2014 Xlab Intro

Thursday, November 6, 2014 - 8:30am at the SVA Theatre in New York. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.

What are the latest technologies that you should consider incorporating into the stories, media, and places you design? Why should you care about how sensors are leading users to more intelligent interfaces? What are iBeacons? How can you create interactions that are more responsive to human behavior, tell engaging stories, and create memories?

Those are the questions we’re tackling at Xlab 2014, the innovation forum designed to bring designers, technology integrators, thinkers, makers, and brands together to survey the changing landscape and identify challenges and opportunities in customer experience design.

There’s a lot to cover, so we’ve invited the world’s top experiential and interactive design firms to headline rapid-fire, 10-minute presentations focused on new interfaces, media, content models, platforms, and collaborative approaches to immersive customer experience. Join us November 6 at the SVA Theatre in New York!



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