2014 SEGD Global Design Awards Announced

2014 SEGD Global Design Awards: Digital Technology and Connecting to Place

SEGD announces winners of global Experiential Graphic Design awards.

WASHINGTON, DC – As digital technology advances into everyday communications in the built environment, Experiential Graphic Design is leading the way with innovative media applications that create memorable experiences and connect people with place.

Winners in the 2014 SEGD Global Design Awards illustrate how digital technology is becoming a common tool in placemaking and brand identity, wayfinding and signage, exhibition design, and public installations.

“No longer are we restricted to one-way, static communications in the built environment,” says Alan Jacobson, 2014 Global Design Awards Chair and president and founder of Philadelphia-based experience design and strategy firm ex;it and J2 Design Partnership.

Projects such as this year’s Best in Show winner—an immersive media landscape created for LAX’s new Tom Bradley International Terminal—demonstrate how digital technology can be used to engage and interact with users. At the LAX terminal, seven monumentally scaled media elements create a unique passenger experience and also comprise a new revenue platform for the airport. Another 2014 Honor Award winner, the MegaFaces Pavilion at the 2014 Winter Olympic Games in Sochi, Russia, used digital technology to create dimensional, superscaled portraits of athletes and visitors on the pavilion façade.

But In spite of the “romance” that digital technology can provide if well executed, good design is still the most important criteria for success, says Jacobson. “While the digital world is increasingly creating experiences that we have never had before, the simplicity of beautiful type, color, and materials is as powerful as ever.”

“Functionality still rules. If the design isn’t solving the problem or making life a little better, it is just decoration.”

Winners in the 2014 SEGD Global Design Awards—the annual program honoring the best in Experiential Graphic Design worldwide—range from digital extravaganzas like the LAX and MegaFaces projects to a museum exhibition focused on Brooklyn’s famous Green-Wood Cemetery and wayfinding programs for the cities of Bath, England, and Brisbane, Australia. Design guidelines for San Francisco International Airport, a donor recognition project for the Sydney Theatre Company, and a wide range of exhibition, placemaking, and public installation projects were also honored during the 2014 SEGD Conference held in Atlanta June 5-7.

The jury led by Jacobson selected 32 winning projects, including a Best of Show for the first time ever. Eight received the program’s highest recognition, Honor Awards. Twenty-three received Merit Awards and, for the first time ever, SEGD recognized a project with the inaugural Sylvia Harris Award, an annual recognition for a project that addresses accessibility of designs and enhancement of communication for projects in the public realm. The award was instituted in memory of Sylvia Harris, a long-time SEGD member and advocate for user-centered design.

In addition to Jacobson, the multidisciplinary, international jury included Ceyda Artun, a graduate of the MFA in Graphic Design program at Anadolu University, Turkey, and 2013 SEGD Global Design Award winner; Ken Carbone, co-founder and chief creative director of the award-winning design and branding firm Carbone Smolan Agency; Hilary Jay, design curator, journalist, and director of The Philadelphia Center for Architecture; Zelda Harrison, branding and communications consultant and former president of AIGA’s Cross Cultural Design program; Matthew Littell, principal in the Boston-based architectural and planning firm Utile; Clifford Selbert, FSEGD, landscape architect and co-founder of the acclaimed multidisciplinary design firm Selbert Perkins Design; Min Wang, dean of the School of Design at China’s Central Academy of Fine Arts and design director for the Beijing 2008 Olympic Games Committee; and Alina Wheeler, author of Designing Brand Identity: An Essential Guide for the Whole Branding Team.

The winning 2014 projects, including photos, descriptions, and team credits, can be seen on the SEGD Global Design Awards archive.

 

2014 SEGD Global Design Awards

2014 Best of Show/Honor Award

LAX Tom Bradley International Terminal, Integrated Environmental Media System

Architectural mediascape / Los Angeles

Design and program development: MRA International, Sardi Design, Moment Factory, Digital Kitchen

 

2014 Honor Awards

City of Bath Information System

Wayfinding system / Bath, UK

 

Boy Scouts Sustainability Treehouse

Exhibit / Mount Hope, W. Va.

Design: Volume Inc.

 

Brisbane Multilingual Pedestrian Signage

Wayfinding system / Brisbane, Australia

Design: Dotdash

 

MegaFaces Pavilion

Animated façade / Sochi, Russia

Design: Asif Khan

 

Rebranding The Core: Museum of the City of New York

Graphics and wayfinding / New York

Design: Cooper Joseph Studio, Pentagram

 

Seattle Children’s Research Institute Neighborhood Visibility

Storefront identity signage / Seattle

Design: NBBJ Studio 7

 

Victoria Revealed      

Exhibit at Kensington Palace / London

Design: OPERA Amsterdam

 

 

2014 Sylvia Harris Award/Merit Award

We Build the _______ City

Exhibit and walking tour of NYC public-works projects / New York

Design: New York City Department of Design and Construction, Office of Creative Services

 

2014 Merit Awards

3M Heritage Wall

Environmental signage and branding / Sydney, Australia

DesIgn: THERE

 

Adidas Laces

Signage system and interior design / Herzogenaurach, Germany

Design: Büro Uebele Visuelle Kommunikation

 

Against the Odds

Exhibition at the Museum of Jewish Heritage

Design: C&G Partners

 

Autostadt Light Weight

Exhibit at Autostadt / Wolfsburg, Germany

Design: aPLEX GmbH

 

Central Park Trash & Recycling Receptacles

Recycling initiative in Central Park / New York

Design : Landor Associates

 

Eaton Experience Center

Media installation at Eaton headquarters / Cleveland, Ohio

Design: Ralph Appelbaum Associates

 

A Beautiful Way To Go: New York’s Green-Wood Cemetery

Exhibit at The Museum of the City of New York / New York

Design: Pentagram

 

ITG Headquarters Experience

Corporate branded environment / New York

Design: Landor Associates

 

Longing for Mecca—The Pilgrim’s Journey

Exhibit at Rijksmuseum Volkenkunde / Leiden, The Netherlands

Design: Kossmann.dejong

 

Monarch at the Cosmopolitan

Architectural media installation / Las Vegas

Design: Digital Kitchen

 

Nanchang Insun Cinema

Environmental/experiential graphics / Nanchang, China

Design: One Plus Partnership Ltd.

 

Nature Lab

Exhibit and interior design at the Natural History Museum of Los Angeles / Los Angeles

Design: Gallagher & Associates, KBDA

 

This is NPR

Lobby exhibition at NPR headquarters / Washington, D.C.

Design : Poulin + Morris Inc.

 

The Public Theater Renovation

Signage and identity / New York

Design: Pentagram

 

Puzzle Facade

Media installation / Linz, Austria

Design: Javier Lloret

 

REACH at SFO

Design guidelines for San Francisco International Airport

Design: Gensler

 

South Street Seaport Museum Tool Table

Exhibit at The Museum of the City of New York

Design: Cooper Joseph Studio

 

Sydney Theatre Company Honour Wall

Donor recognition / Sydney, Australia

Design: Collider

 

Tongji University Metalworking Studio Environmental Graphics and Signage

Wayfinding and EGD / Shanghai

Design: College of Design & Innovation, Tongji University

 

Vancouver Community Library

Wayfinding and exhibits for public library / Vancouver, Wash.

Design: Mayer/Reed (wayfinding), Miller Hull Partnership (architecture), AldrichPears Associates (interpretive installation)

 

VASE

Public installation / Municipality of Paredes, Portugal

Design: Artur Fontinha

 

Exhibition of Ventspils Museum

Museum exhibit / Ventspils, Latvia

Design: Studio H2E

 

Yale School of Management Data Visualization

Interactive media and digital signage / New Haven, Conn.

Design: Unified Field Inc.

 

About SEGD

Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences that connect people to place. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

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