2014 SEGD Global Design Awards: Digital Technology and Connecting to Place
SEGD announces winners of global Experiential Graphic Design awards.
WASHINGTON, DC – As digital technology advances into everyday communications in the built environment, Experiential Graphic Design is leading the way with innovative media applications that create memorable experiences and connect people with place.
Winners in the 2014 SEGD Global Design Awards illustrate how digital technology is becoming a common tool in placemaking and brand identity, wayfinding and signage, exhibition design, and public installations.
“No longer are we restricted to one-way, static communications in the built environment,” says Alan Jacobson, 2014 Global Design Awards Chair and president and founder of Philadelphia-based experience design and strategy firm ex;it and J2 Design Partnership.
Projects such as this year’s Best in Show winner—an immersive media landscape created for LAX’s new Tom Bradley International Terminal—demonstrate how digital technology can be used to engage and interact with users. At the LAX terminal, seven monumentally scaled media elements create a unique passenger experience and also comprise a new revenue platform for the airport. Another 2014 Honor Award winner, the MegaFaces Pavilion at the 2014 Winter Olympic Games in Sochi, Russia, used digital technology to create dimensional, superscaled portraits of athletes and visitors on the pavilion façade.
But In spite of the “romance” that digital technology can provide if well executed, good design is still the most important criteria for success, says Jacobson. “While the digital world is increasingly creating experiences that we have never had before, the simplicity of beautiful type, color, and materials is as powerful as ever.”
“Functionality still rules. If the design isn’t solving the problem or making life a little better, it is just decoration.”
Winners in the 2014 SEGD Global Design Awards—the annual program honoring the best in Experiential Graphic Design worldwide—range from digital extravaganzas like the LAX and MegaFaces projects to a museum exhibition focused on Brooklyn’s famous Green-Wood Cemetery and wayfinding programs for the cities of Bath, England, and Brisbane, Australia. Design guidelines for San Francisco International Airport, a donor recognition project for the Sydney Theatre Company, and a wide range of exhibition, placemaking, and public installation projects were also honored during the 2014 SEGD Conference held in Atlanta June 5-7.
The jury led by Jacobson selected 32 winning projects, including a Best of Show for the first time ever. Eight received the program’s highest recognition, Honor Awards. Twenty-three received Merit Awards and, for the first time ever, SEGD recognized a project with the inaugural Sylvia Harris Award, an annual recognition for a project that addresses accessibility of designs and enhancement of communication for projects in the public realm. The award was instituted in memory of Sylvia Harris, a long-time SEGD member and advocate for user-centered design.
In addition to Jacobson, the multidisciplinary, international jury included Ceyda Artun, a graduate of the MFA in Graphic Design program at Anadolu University, Turkey, and 2013 SEGD Global Design Award winner; Ken Carbone, co-founder and chief creative director of the award-winning design and branding firm Carbone Smolan Agency; Hilary Jay, design curator, journalist, and director of The Philadelphia Center for Architecture; Zelda Harrison, branding and communications consultant and former president of AIGA’s Cross Cultural Design program; Matthew Littell, principal in the Boston-based architectural and planning firm Utile; Clifford Selbert, FSEGD, landscape architect and co-founder of the acclaimed multidisciplinary design firm Selbert Perkins Design; Min Wang, dean of the School of Design at China’s Central Academy of Fine Arts and design director for the Beijing 2008 Olympic Games Committee; and Alina Wheeler, author of Designing Brand Identity: An Essential Guide for the Whole Branding Team.
The winning 2014 projects, including photos, descriptions, and team credits, can be seen on the SEGD Global Design Awards archive.
2014 SEGD Global Design Awards
2014 Best of Show/Honor Award
LAX Tom Bradley International Terminal, Integrated Environmental Media System
Architectural mediascape / Los Angeles
Design and program development: MRA International, Sardi Design, Moment Factory, Digital Kitchen
2014 Honor Awards
City of Bath Information System
Wayfinding system / Bath, UK
Boy Scouts Sustainability Treehouse
Exhibit / Mount Hope, W. Va.
Design: Volume Inc.
Brisbane Multilingual Pedestrian Signage
Wayfinding system / Brisbane, Australia
Animated façade / Sochi, Russia
Design: Asif Khan
Rebranding The Core: Museum of the City of New York
Graphics and wayfinding / New York
Design: Cooper Joseph Studio, Pentagram
Seattle Children’s Research Institute Neighborhood Visibility
Storefront identity signage / Seattle
Design: NBBJ Studio 7
Exhibit at Kensington Palace / London
Design: OPERA Amsterdam
2014 Sylvia Harris Award/Merit Award
We Build the _______ City
Exhibit and walking tour of NYC public-works projects / New York
Design: New York City Department of Design and Construction, Office of Creative Services
2014 Merit Awards
3M Heritage Wall
Environmental signage and branding / Sydney, Australia
Signage system and interior design / Herzogenaurach, Germany
Design: Büro Uebele Visuelle Kommunikation
Against the Odds
Exhibition at the Museum of Jewish Heritage
Design: C&G Partners
Autostadt Light Weight
Exhibit at Autostadt / Wolfsburg, Germany
Design: aPLEX GmbH
Central Park Trash & Recycling Receptacles
Recycling initiative in Central Park / New York
Design : Landor Associates
Eaton Experience Center
Media installation at Eaton headquarters / Cleveland, Ohio
Design: Ralph Appelbaum Associates
A Beautiful Way To Go: New York’s Green-Wood Cemetery
Exhibit at The Museum of the City of New York / New York
ITG Headquarters Experience
Corporate branded environment / New York
Design: Landor Associates
Longing for Mecca—The Pilgrim’s Journey
Exhibit at Rijksmuseum Volkenkunde / Leiden, The Netherlands
Monarch at the Cosmopolitan
Architectural media installation / Las Vegas
Design: Digital Kitchen
Nanchang Insun Cinema
Environmental/experiential graphics / Nanchang, China
Design: One Plus Partnership Ltd.
Exhibit and interior design at the Natural History Museum of Los Angeles / Los Angeles
Design: Gallagher & Associates, KBDA
This is NPR
Lobby exhibition at NPR headquarters / Washington, D.C.
Design : Poulin + Morris Inc.
The Public Theater Renovation
Signage and identity / New York
Media installation / Linz, Austria
Design: Javier Lloret
REACH at SFO
Design guidelines for San Francisco International Airport
South Street Seaport Museum Tool Table
Exhibit at The Museum of the City of New York
Design: Cooper Joseph Studio
Sydney Theatre Company Honour Wall
Donor recognition / Sydney, Australia
Tongji University Metalworking Studio Environmental Graphics and Signage
Wayfinding and EGD / Shanghai
Design: College of Design & Innovation, Tongji University
Vancouver Community Library
Wayfinding and exhibits for public library / Vancouver, Wash.
Design: Mayer/Reed (wayfinding), Miller Hull Partnership (architecture), AldrichPears Associates (interpretive installation)
Public installation / Municipality of Paredes, Portugal
Design: Artur Fontinha
Exhibition of Ventspils Museum
Museum exhibit / Ventspils, Latvia
Design: Studio H2E
Yale School of Management Data Visualization
Interactive media and digital signage / New Haven, Conn.
Design: Unified Field Inc.
Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences that connect people to place. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.