What you will learn:
Immersive Experiences are starting to appear everywhere. As designers and their clients continue to expand the use of integrative and responsive technology into their environments and spaces, immersive experiences will continue to evolve and converge with their respective contexts. Immersive Experiences are an exciting and rapidly expanding practice area that all XGD designers need to retain fluency in regardless of their focus market segment. We discussed the role of collaboration, opportunities for innovation, and the challenges inherent in managing complexity. Watch this tech-centric conversation featuring project case studies that will give you essential insights and best practices when working in the digital medium.

Topics:
Gain the insights of what is possible across the full spectrum of digital media, learn about the role of immersive and ambient media and the environments and contexts to use it

Questions Answered:
•When do critical decisions need to be made?
•How can you position yourself to better collaborate with vendors and suppliers?
•What are some negative trends you notice in the instillation process?
•What are some ways you can help your clients understand the how and why when using ambient technologies?

Podcast Materials:
6 downloadable mp4 Adobe Connect webinar files

Duration:
Approximately 127:50 minutes

Speaker’s:
Paul Flanigan, Executive Director, Digital Screen Media Association
Steve Culver, Director of New Business, GKD
Sam Stubblefield, Senior Associate, NBBJ Studio 07
David Mayman, Graphic Designer, Gensler