All courses are eligible for AIA credit.

Be a course sponsor!
Sponsoring a teleconference course or developing a teleconference course is a great way to support course development and increase your visibility with the membership of SEGD. Contact Craig Berger at 610.658.0406 or craig@segd.org for more information.

Cancellation policy: Before seven calendar days prior to an event, you may cancel your participation; payments will be held by SEGD but may be applied to other educational events or products. There will be no cancellations accepted during the week before an event. (This policy does not apply to the Annual Conference.)

Fifth Annual Symposium
New Directions in Exhibition and Environment Design: Placemaking
Multi-Day Workshop
Themes: Exhibition Design, Experience Design
August 7-9, 2008
Cranbrook Academy of Art, Bloomfield Hills, Michigan

Presented by SEGD
Sponsored in part by N.A.M.E.

Founding Sponsor: Edwards Technologies, Chicago Museum of Science & Industry
Sponsors: iZone, Maltbie, Burkhardt Leitner Constructiv, Sparks Exhibits and Environments

Explore new directions in exhibition design, navigate new design processes, experience dynamic discussions, and see cutting-edge methodologies. This symposium responds to the unique needs of the world of exhibition design and brand environments and is the premier event for any designer, client, or fabricator involved in museums, aquariums, zoos, heritage areas, trade shows, themed environments, store environments, or corporate environments.

Exhibition designers come from a variety of fields including architecture, graphic design, and industrial design. This mix has created a revolution in the integration of architecture and exhibition, making placemaking central to any narrative approach. This symposium will focus on combining narrative and place using a combination of design theory, design exercises, and discussion. Topics will include integration of exhibition in the architectural design process, exploration of narrative within spatial design, and research and professional collaboration.

Corporate leaders, museum leaders, and exhibition designers from around the country will join in provocative discussion and design challenges; this symposium will change the way you look at design.

Attendance is limited to 32 design professionals, fabricators, design managers, and clients. Five students may attend; student scholarships are available (contact craig@segd.org for more information).

Six AIA learning units are available for this workshop; contact craig@segd.org for more information.

Fees (includes lodging, food, books, and tours)
SEGD members and exhibition professionals
$1050 Dormitory option
$1200 Hotel option
$750 Student
$500 Student Scholarship

Register by emailing jennette@segd.org or calling 202.638.5555.

Agenda

Thursday, August 7
2:30pm
Tour of Cranbrook Academy

4:00pm
Discussion Group: Creating Places and the Practice of Exhibition Design

6:00pm
Dinner at the Cranbrook Mansion

7:30pm
Opening Discussion

Design as Interpretation
Speaker: Lee Skolnick, Lee H. Skolnick Architecture + Design

Using People to Interpret and Animate Places
Speaker: Aaron Paley, Community Art Resources

Friday, August 8
9:00am
Breakfast

9:30am
Integrating Place, Space, and Identity into the Design Process
Speaker: Christopher Chadbourne, Christopher Chadbourne & Associates

The Balance of Architecture and Exhibition Design
Speaker: Joe Nicholson, Ueland Junker McCauley Nicholson

Exhibition Research and Placemaking
Speaker: Tim McNeil, University of California Davis

Interpreting Green Buildings and Landscapes
Speakers: Ken Ethridge, iZone; Craig Johnson, Talisman Interactive

The Art of the Dynamic Brand in Trade Shows and Corporate Environments

1:00pm
Lunch

2:00pm
Exhibition and Placemaking Discussion Groups
Sponsored by N.A.M.E
Leader: Wayne LaBar, Liberty Science Center

3:20pm
First Discussion

3:30pm
Second Discussion

4:40pm
Presentation of Discussion Results

6:30pm
Dinner and Tour at the Detroit Museum of Fine Arts

Saturday, August 9
9:00am
Breakfast

9:30am
Merging Architecture, Landscape, Exhibition, and Story
Exhibition design at a high level is a delicate interplay between space and story. Case studies will delve into how designers integrate placemaking into their design process. Case studies will include:

• Griffith Observatory
  • Speaker: Jonathan Alger, C&G Partners
• The Lake Superior Provincial Park Visitor Center
  • Speaker: Stephen Petri, Reich + Petch Design
• Propose Your Own project!
  • Contact craig@segd.org to propose a project for audit and review

11:45am
Summary

12:30pm
Lunch

Transportation Wayfinding Design and Strategy
Multi-Day Workshop
Themes: Wayfinding, Legibility and Human Factors
October 8-10, 2008
Hilton Boston Logan Airport, Boston, MA

In partnership with the Airport Sign Managers Network
Hosted by Boston Logan International Airport

Airports and transportation facilities are among the most complex systems in the world; developing, fabricating, and managing these systems requires extensive expertise. This workshop will focus on understanding and developing wayfinding systems and signage solutions for these complex facilities, including their connection to urban and mixed-use complexes. This high-level program is targeted at airport and transportation managers, designers, and fabricators focused on creating the best performance systems.

This course offers six AIA credits; contact Craig Berger for more information.

Agenda

Wednesday, October 8

1:00pm
Sign Shop Tours: Boston Logan International Airport and Design Communications

7:30pm
Welcome Reception

Thursday, October 9
7:30am
Continental Breakfast
Registration

8:30am
Introduction
Speaker: Tom Esch, San Jose International Airport

8:50am
Getting Inspiration from Other Models: Museums and Mass Transit
Speaker: Liz Wisner, Chicago Museum of Science and Industry

10:00am
Break

10:15am
The Great Sign Fabrication Debate
• Maintenance metrics
• Lighting methods and ballasts
• Fasteners
• Panels and vinyls
Speaker: Peter Wiszniewski, Toronto Pearson International Airport

11:30am
Sign Management
Speaker: Kyle Reath, Jacob Carter Burgess

12:15pm
Lunch

1:30pm
Best Practices for Sign Longevity
• Green practices
• Material selection for sign longevity
• Cleaning and replacement strategies
Speakers: Mike Santos, Nova Polymers; Craig Berger, SEGD

2:30pm
Break

2:45pm
Bringing the Pieces Together: Developing a Documentation Strategy
• Documentation trail
• Development and integration of guidelines
• Contract standards
Speaker: Mark Andreasson, Design Communications

4:00pm
Tour of Boston International Airport
Speaker: Kathleen McCauley, Massport

5:30pm
Cocktail Reception

Friday, October 10
8:30am
Continental Breakfast
Wayfinding Guidelines Survey Introduction
Speaker: Tom Esch

9:00am
Wayfinding Guidelines
• Outdoor
• Indoor
• Resources
Speakers: Jim Harding, Gresham Smith Partners; Craig Berger, SEGD

12:30pm
Lunch on your own at Boston Logan International Airport

Fees (includes a CD of this event)
SEGD members, clients, transportation managers, ASMN members $230
Others $320

Date To Be Announced
Brand R&D
University of Cincinnati
Theme: Identity & Branding

Date To Be Announced
California ADA Codes
Getty Museum, Los Angeles
Theme: Sign Codes

October 9-10, 2008 - Multi-Day Workshop
Transportation Wayfinding Design and Strategy
Boston, MA
Theme: Wayfinding, Legibility & Human Factors

November 13-14, 2008 - Full-Day Workshop
Dynamic Environments
Hollywood Rennaisance Hotel
Los Angeles, CA
Theme: Exhibition & Experience Design, Identity & Branding

December 11, 2008- Half-Day Workshop
Academic Education and Training
Theme: Business Practice

To Register for a Workshop or Purchase a CD