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Explore Experiential Graphic Design

World-Class Welcome

When Atlanta opened its new $1.4 billion “global gateway,” the city knew that good wayfinding was a critical piece of the passenger experience. Gresham Smith and Partners made the connections.

Per Mollerup, Dr. Tech., is a writer, design thinker, and professor of communication design at Swinburne University of Technology in Melbourne. From 1984 to 2009, he was owner and principal of Designlab, a Copenhagen-based, award-winning design consultancy specialized in wayshowing and branding. He is the author of four books, including Wayshowing>Wayfinding (2013) and Wayshowing, A Guide to Environmental Signage (2005). He will be a keynote speaker at the 2014 SEGD Conference June 5-7 in Atlanta. Meet him there!

Contributing Members Blog

Wed, 04/23/2014 - 12:49pm
Posted Wed, 04/23/2014 - 12:49pm in Cincinnati Chair

DAAPworks 2014 is currently on display at the College of Design, Architecture, Art and Planning at the University of Cincinnati. Will you be attending? The college is open to the public 9 am to 9 pm, April 22-25, and 10 am to 1pm, April 26.

Event Article Here

A Call to Action: An Experiential Future
Fri, 04/18/2014 - 1:54pm
Posted Fri, 04/18/2014 - 1:54pm in Justin Molloy

Design education is currently facing one of the most significant shifts since computers were integrated into design nearly three decades ago. You could call it a turning point, a shift, or a call to action. The reality is that the design foundations taught today are simply not enough to prepare emerging designers for practice in a rapidly changing, digitally embedded, experiential-driven world.

Wed, 04/16/2014 - 10:29am
Posted Wed, 04/16/2014 - 10:29am in Mariam Safi

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Zagat's Christopher Hassiotis has put together a list of restaurants you can't miss during your visit to Atlanta, including King + Duke, where you can order the "King," a one-kilo, bone-in rib-eye steak for two.

The Wrecking Bar Brewpub image
Mon, 03/31/2014 - 11:29pm
Posted Mon, 03/31/2014 - 11:29pm in Pat Knapp

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

SEGD Well participants toured two healthcare campuses, including Mercy Health - West Hospital. Shown is a donor wall designed by Kolar Design.
Wed, 03/26/2014 - 12:32pm
Posted Wed, 03/26/2014 - 12:32pm in Pat Knapp

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

SEGD Well: Healthcare Innovations Workshop, held last week in Cincinnati, set out to find the answers to that question.

So what are the answers? Well, you kind of had to be there. But we’re willing to share a peek at what you missed.

Clue: It’s much bigger than wayfinding or mobile apps.

Hack the box participants
Thu, 03/20/2014 - 2:20pm
Posted Thu, 03/20/2014 - 2:20pm in Mariam Safi

Brivo & BrivoLabs, Corcoran College of Art + Design and TopCoder collaborated in a designathon last week. Hack the Boxwas a 3-day designathon in which technology experts, students, and faculty worked together in teams to explore the relationship between identity-based technologies, mobile devices, the built environment, and the visitor experience at museums like the Corcoran Gallery of Art.

Mon, 03/17/2014 - 3:59pm
Posted Mon, 03/17/2014 - 3:59pm in Pat Knapp

What were our 2014 SEGD Global Design Awards jurors looking for as they evaluated the more than 420 entries submitted this year? What did they find, and what advice do they have for future design award entrants? The 2014 winners will be notified soon and honored during the 2014 SEGD Conference June 5-7 in Atlanta. In the meantime, here are a few words from our jurors.

Spotlight Second Story
Sat, 03/15/2014 - 2:56am
Posted Sat, 03/15/2014 - 2:56am in Portland Chair

It was great to see so many people turn out for our March event at Second Story—especially with the nice weather outside. Thank you to Julie Beeler, Brad Johnson, Traci Sym, Daniel Meyers, and everyone at Second Story for hosting the event.

They shared their approach to activating space through digital media and a discussion of technology changes and experiments evolving. Their projects inspired and wowed us. The evening ended with hands-on time to play in the Second Story lab.

Thank you, Second Story!

Tue, 03/11/2014 - 10:32am
Posted Tue, 03/11/2014 - 10:32am in Pat Knapp

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Bring your running shoes! This is a great town for running, and the conference hotel, Loews Midtown, is close to Piedmont Park, the Atlanta BeltLine, and great running paths.

Aware-live and Intel Customer Recognition Technologies
Mon, 03/10/2014 - 12:39pm
Posted Mon, 03/10/2014 - 12:39pm in Clive Roux

Those of us who attended the recent Digital Signage Expo in Las Vegas were left with the feeling that while this particular show isn’t designed for the SEGD audience specifically, it provoked a lot of thought about where digital technology is taking our profession.


Member News

Studio SC completes a branded building signage program for Seattle's WBX.

The design strategy firm and design partnership will be presented with a Creative Economy Award for Distinction in a For-Profit Creative Field awarded by the Arts & Business Council of Greater Philadelphia.

For The Loop Pizza, Harbinger Sign's branding efforts resulting in an enhanced customer experience, raising a little more dough for the restauranteur.

Rowmark was recognized in multiple categories at the 2014 ARA International Awards Market in Las Vegas.

Inspired by the Spring Garden Greenway theme, Cloud Gehshan Associates developed illuminated portal structures with intricate, American Wisteria-inspired patterns, designed to transform a dark bleak underpass.

James Montalbano of Terminal Design spoke about the monetary value of fonts on NPR's Marketplace.

Bluecadet collaborated on the first full-scale American exhibition devoted to the art of Korea’s influential Joseon Dynasty.

Case studies illuminate the economic and social forces at play in the post-Soviet region as well as specific logistical, business and practice-based challenges of working internationally.

For The Israel Project, Beth Singer Design created an infographic-rich report, graphic-rich leave behinds on TIP’s three big services, and a promotional postcard for TIP’s leadership mission.

Federal Heath Sign Company LLC (Ocean Ranch, Calif.) announced a joint initiative with ScreenScape Networks Inc. to offer its customers a full-service, single-source solution for place-based media.

The Buzz

Relevant links from the web.

In an Interview with David Kelly of IDEO, design thinking is discussed and David outlines how using design thinking can change when you get involved with a project and how it can help you play a more important design role.

Real advertising sign writers of New York talk about their job.

Paris-based architect Jug Cerovic has been reworking subway maps for the world's major cities. He started with his home city of Belgrade and proceeded to redo the Paris Metro map. He recently published a collection of 12 redesigned maps.

Read David Vanden-Eynden's latest article at Metropolis online.

Hong Kong's visual arts museum has produced a documentary on the art and craft of neon. 

Digital technology and art collide in the museum creating new experiences for visitors

A rare interview with Jonathan Ive, head of design at Apple talking about his relationship with Steve Jobs and his philosophy of not accepting good enough as a design solution.

Font Men is a short, behind-the-scenes video of the work of Jonathan Hoefler and Tobias Frere-Jones.

Pepsi took over a busy London Bus stop for a day to demonstrate how digital content can engage people in the brand in a way that ads never can. Time to give up some of that ad time for real engaging content?

To celebrate over 50 years of their partnership, Massimo Vignelli dedicated a book to the work of Lella, his lifelong partner and wife, as an inspiration to all women designers who forcefully stand on their merits, as Lella did throughout her long career.

Download the free book.